Melissa Casole

UX/UI Designer & Product Strategist

Transforming complex problems into elegant, user-centered solutions. I create digital experiences that don't just look beautiful—they solve real business challenges and delight users.

About Me

Passionate about creating digital experiences that make a difference in people's lives.

Melissa Casole
20+ Years Experience

I'm Melissa

I'm a UX/UI designer with over 20 years of experience creating user-centered digital solutions. I tend to thrive where design, technology, and strategy meet. I am passionate about learning and teaching something new every day — you'll never hear me say "I can't".

I'm passionate about building full blown UIs with sturdy UX bones and developing POCs that speak to the true intention of the design. I have led design systems from the ground up, guided engineering teams, and partnered with PMs and customers to create products that ship at scale.

My secret sauce is creating the perfect cocktail of cognitive psych and design which translates to products that pull on the natural instincts of users.

You'll often find me designing and building functional prototypes, building and scaling design systems, and working with engineering teams to bring designs to life. Whether it's a design system, a complex enterprise workflow, or a customer-facing app, my focus stays the same: make it simple, make it usable, and make it impactful.

I specialize in complex systems, accessibility, and creating inclusive designs that work for everyone. My work spans risk and compliance, healthcare and medical device technology, cybersecurity, logistics and supply chain, e-commerce, fintech, AI tooling, and enterprise applications.

Design

User Interface Design
User Experience Design
Design Systems
Prototyping

Research

User Interviews
Usability Testing
Analytics Analysis
Competitive Research

Tools

Figma
Lovable
Cursor
ProtoPie
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Years Experience
0
Projects Completed
0
Client Satisfaction
0
Awards Won

Featured Projects

Explore my latest UX case studies and design work. Each project represents months of research, design, and iteration to create exceptional user experiences.

Design System Request Form

Design System Request Form

When teams couldn't easily tell me what they needed from the design system, I built a simple way for them to share their ideas—turning scattered requests into a clear roadmap I could actually manage.

Design System Enterprise Request Management 3 months
View Case Study
Arthroscopy Embedded Medical Software

Horizon Control

Revolutionary arthroscopy software through embedded systems and authentic surgical prototyping. Companies first-ever Arduino integration with medical cameras.

Medical Software Embedded Systems Arduino+Python 12 months
View Case Study
Dynamic Media Buying Platform

AdFluence

AI-powered media buying platform leveraging machine learning for dynamic ad delivery across retail, tourism, medical, and other verticals.

AI & Machine Learning Media Buying Front-End Development 8 months
View Case Study
Form Builder - Cybersecurity

Form Builder

Custom form builder integrated into an existing cybersecurity platform with real user testing and feedback. Built with modern development tools.

Cybersecurity Form Builder AI & Machine Learning 12 months
View Case Study

My Design Philosophy

Over 20+ years, I've learned that great design isn't about following trends—it's about understanding how people think, see, and interact with the world.

01

Psychology-Driven Design

I design based on how brains actually work—respecting cognitive limits, leveraging natural perception, and creating interfaces that feel intuitive because they align with human thought processes.

02

Human-Centric Approach

Early on, I learned that design isn’t about what I think looks good—it’s about what works for people. Every decision I make centers on one question: “Does this help or hinder the person using it?”

03

Design Thinking Process

Empathy makes or breaks a project. I’ve seen both outcomes. My process is iterative, user-driven, and flexible enough to start over when testing reveals a deeper problem to solve.

Let's Connect

Ready to bring your vision to life? I'm passionate about creating exceptional user experiences that make a difference. Let's collaborate and build something extraordinary together.

Email

melissa.casole@yahoo.com

Location

Bradenton, FL

Availability

Open to new opportunities

Resume